Meet our 2020 Conference Presenters...



 Ben Stuart: Prairie Land & Cattle Co. Hardisty, AB

“Regenerative Agriculture: Cost-Saving Production Methods”

Sean McGrath: Roundrock Ranching, Vermilion, AB

“Technology in Context: Picking the Winning Tools”

Sean McGrath is a 5th generation rancher who together with wife Tanya and their family manage a 112-yea- old operation breeding roughly 250 females each year and custom-grazing another 200 pairs in the summertime. The ranch markets purebred and commercial cattle as well as grass finished beef and is structured around grazing. In 2014 the ranch was awarded the provincial and national TESA award. The range is an early adopter of many technologies aimed at improving a triple bottom line. Through his company Ranching Systems, Sean provides consulting services to the beef industry, primarily focusing on livestock genetics and ranch/range management.  Sean writes for several beef industry publications and through his company provides electric fencing supplies, forage seed and range monitoring education and tools.

Keynote Speaker Kevin Stewart from AgVision Media

“Food Trends: Disruptive Value Shifts of Gen Y & Z that Will Help Us Manage the Future of Food”

Olympic Producer, farmer, entrepreneur and disruptive thought leader. Kevin Stewart is President of AgVision Media, the unique media company focused on performance issues related to sports, agriculture and business management. He has led and consulted on numerous media projects to improve awareness of management and profitability issues relevant to agriculture. Kevin consults with a broad range of agricultural companies and NGOs on how to improve management performance that consistently leads to innovation.

CATTLE COLLEGE presented by Saskatchewan Beef & Forage Symposium


Alan Iwaasa, AAFC Swift Current

“AC Saltlander: A Saline-Tolerant Forage – What we Know and What are the Gaps”

A research scientist with Agriculture and Agri-Food Canada at the Swift Current Research and Development Centre (SCRDC), Alan is a Grazing Management and Ruminant Nutrition whose research involves studying native and tame grazing pasture management, animal-plant grazing interface, beef cattle nutrition, assessing and improving forage quality, and use of new and traditional forages on different soil conditions. His recent research has focused on the use of AC Saltlander, Sainfoin and Purple Prairie Clover to achieve economical and environmentally sustainable production systems in the semi-arid regions of Saskatchewan. He is an Adjunct Professor with the Dept. of Animal & Poultry Science at the University of Saskatchewan, was raised on a mix farm in southern Alberta and enjoys working with agriculture producers and the industry.


Bill Houston AAFC Regina

“Producing Forage in Saline Areas” - Bill Houston began his study of agriculture while growing up on a cattle and grain farm in southeastern Saskatchewan.  Bill received his Bachelor of Science degree in Agriculture and his Masters degree in Plant Science; both from the University of Saskatchewan. Bill is a Senior Range and Forage Biologist with Agriculture and Agri-Food Canada and will discuss AC Saltlander as a means of improving agricultural productivity of saline areas across the prairies.




Dr. Sean Asselin, AAFC Swift Current

“Breeding Perennials for Resiliency”

Dr. Mika Asai-Coakwell, University of Saskatchewan

“Tales of a New Beef Geneticist”

Mika Asai-Coakwell is an Assistant Professor in the Animal and Poultry Science Department at the University of Saskatchewan. She grew up in Saskatoon, but spent many years across Canada and overseas until returning home in 2017.

Dr. Murray Jelinski, Western College of Veterinary Medicine

“Deworming Dividends: Saskatchewan-based Survey”

Dr. Jelinski received his DVM from the Western College of Veterinary Medicine in 1985. Upon graduation he established a mixed animal practice in Moosomin, Saskatchewan, which he owned and operated for seven years. In 1992 he returned to the WCVM to complete a MSc. degree in epidemiology. In 1995, he began a career in the Canadian veterinary pharmaceutical industry, starting as Manager of Regulatory Affairs and Product Development for Hoechst Roussel Vet (Regina, Sk) and ending as General Manager for MetaMorphix Canada Inc., an early stage biotechnology company. In 2005, he joined the WCVM as the “Alberta Chair in Beef Cattle Health and Production Medicine.” This position was created to foster education and research in the area of beef cattle production. Dr. Jelinski has a broad range of research interests including: the changing demographics of veterinary practitioners and livestock producers in western Canada; pneumonia and arthritis in feedlot cattle caused by the bacterium Mycoplasma bovis; Toe Tip Necrosis Syndrome in feedlot cattle; Digital Dermatitis (“Hairy Heel”) in feedlot cattle; and internal parasites of pastured yearling cattle.

Dr. Jillian Banaird, AAFC Swift Current

“Do Multiple Forage Species pay Multiple Dividends?”

A research scientist with Agriculture and Agri-Food Canada at the Swift Current Research and Development Centre (SCRDC), Jiilan is a Forage Ecophysiologist whose research involves studying forage crops and the interface between plants and their environment. Jillian works with forage breeders, ecologists, and animal scientists to develop forages that are beneficial nutritionally, environmentally, and economically. Her recent research has focused on the use of forage cover crops in the semi-arid regions of Saskatchewan and she works directly with farmers to explore the impact and feasibility of grazing cover crops.

Janelle Smith & Dr. Gabriel Ribeiro, University of Saskatchewan

“Diverse beef production: Exploring Opportunity”

Janelle Smith is from Vermilion, AB. She worked in various agricultural jobs before pursuing a degree in Animal Science from U of S. In 2017 she started a Master's degree in Animal Science under the supervision of Dr. John McKinnon and Dr. Bart Lardner studying feedlot nutrition and economics.

Dr. Gabriel Ribeiro comes from a family of beef and dairy farmers in the state of Minas Gerais, Brazil. He obtained his DVM, and MSc. and Ph.D. in Animal Science (ruminant nutrition) from the Federal University of Minas Gerais (UFMG) in Brazil. After the completion of his Ph.D. he worked as post-doctoral fellow with Dr. Tim McAllister at Agriculture and Agri-Food Canada’s Lethbridge Research and Development Centre. After a year at the University of Calgary, Gabriel became assistant professor and the Saskatchewan Beef Industry Chair at the University of Saskatchewan In September of 2019. His research interest is in beef cattle production and nutrition and his research focuses on uncovering nutritional strategies to improve health, performance, and profitability, while simultaneously lessening the environmental impact of beef cattle production.

Dr. Karen Schwartzkopf-Genswein, AAFC Lethbridge

“On the Road Again: Transportation Regulations and Research”

Dr. Schwartzkopf-Genswein is a senior scientist (Beef cattle welfare and production) with Agriculture and Agri-Food Canada in Lethbridge, AB. Her research includes pain/stress assessment and mitigation strategies associated with routine management procedures such as transport, castration, dehorning, and lameness. She has also focused her research in the area of stress reduction and early detection of illness focusing on BRD in feedlot cattle.

Dr. Shelby Roberts: Calgary, AB

“Cow-calf Gut Health” - Shelby Roberts is currently a Beef Research Scientist at Alltech in Nicholasville, Kentucky. Roberts’ passion for the beef industry started at an early age while growing up on a commercial cow-calf operation in West Texas. Roberts earned a B.S. degree in Animal Science at West Texas A&M University, a M.S. degree in Ruminant Nutrition from Oklahoma State University and a Ph.D. in Agriculture with an emphasis in Ruminant Health and Immunology from West Texas A&M University.

With experience in ruminant nutrition and ruminant health, Roberts interests focus on applied beef management practices that aim at improving animal health through nutrition.

Joyce Parslow: Executive Director Marketing & Communications, Canada Beef

“Messaging to the Consumer: Your Investment at Work”

As a dairy farmer’s daughter, Joyce has long had a penchant for agriculture. She has worked in marketing services, consumer content creation and promotions professionally for over 20 years. Through positions at Nestlé Canada, Foodland Ontario and Beef Information Centre, Joyce has represented the consumer voice in marketing and communication strategies and campaigns. At Canada Beef Joyce works in both branded and generic beef initiatives, developing programs that build trust, affinity and loyalty for Canadian Beef and beef in general.



Canadian Cattlemen’s Association update: Dennis Laycraft, CEO




Beef Cattle Research Council update: Andrea Brocklebank, Executive Director

Andrea Brocklebank is the Executive Director of the Beef Cattle Research Council. She has worked in various roles within the Canadian Cattlemen’s Association over the last fourteen years. In her current role she oversees the delivery of BCRC’s research and extension programming and the national Verified Beef Production Plus program. Andrea has a B.A. in Agricultural Studies and an M.Sc. in Agricultural Economics. Andrea lives on her family’s farming operation near High River, Alberta with her husband and two sons.

Paul Johnson

• Graduated from the University of Saskatchewan in 1992 with a Bachelor of Science Degree in Agriculture.

• Joined the provincial government in 1993 – has spent his entire career with Government, over 26 years.

• Completed an MBA from the University of Guelph in 2001.

• Worked in numerous roles in the Department/Ministry of Agriculture in the areas of:

  Saskatchewan Crop Insurance Corporation – policy and research

  Industry Development/Value-Added


  Livestock regulation and development


• Paul rose to the position of Executive Director of Livestock Branch in 2007, and in 2013 became the Executive Director of Regional Services Branch.

• In December of 2018, Paul returned to the Ministry as an Assistant Deputy Minister. He currently provides oversight of the Policy, Trade and Value-Added and Livestock branches.


Keynote Speaker Brett Stuart, Vice President of Global Market Planning with Global AgriTrends

Global AgriTrends was organized in 2006 and provides global market research, analysis and forecasting to a variety of clients around the world.  Brett was formerly the economist for the U.S. Meat Export Federation.  He has conducted numerous research and analysis projects in the global meat trade area as well as advising government representatives on international trade issues.  Brett has conducted on-the-ground agriculture industry research for a variety of clients on six continents. Raised on a cattle ranch, Brett and his family now live on a farm in Idaho.




Saskatchewan's Premier Beef Event

For more information or to register: